New Power Paradigm Campaign

America's grid is being rewritten. I designed the campaign that translates it.

B2B

Clean Energy

Campaign Design

AI-Assisted Design

Clean Energy

AI-Assisted Design

B2B

Campaign Design

Onyx Renewables needed to explain a shift most people can't picture: distributed energy becoming America's main source of power. I turned a rough analyst diagram and a wall of copy into the campaign that made it visible, six graphics in three weeks, on a custom AI-generated icon library, with the grid accuracy verified by the client's subject-matter expert.

Overview

Designed the visual campaign behind Onyx's New Power Paradigm: the story of distributed energy replacing utility plants as America's main power source. I split one complex idea into two formats, comparison infographics to teach the system and stakeholder baseball cards to make it personal, then built a custom AI-generated icon library that tied both together and solved cleantech's missing-icon problem.

Impact

Reach: Ran across Onyx's blog, LinkedIn, and email

Speed: 15+ custom AI-generated icons, on-brand, in a fraction of the usual time

Accuracy: Grid placement and power flow verified by the client's SME

Reuse: Icons still in use in Onyx's social campaigns and sales decks, adopted without a mandate

team

Lead Visual Designer (Myself)
Creative Director
Marketing Director
Communications Director
Account Manager
Client Subject Matter Expert

Impact

Brand Systems

Visual Strategy

Campaign Design

Iconography

Social Content

AI-Assisted Design

Prompt Engineering

Infographic Design

team

Senior Visual Designer (myself, design lead)

Marketing Director

Communications Director

Account Manager

SME - Onyx Analyst

Skills

Infographics

Iconography

Design Systems

Prompt Engineering

Brand Systems

Social Content

Visual Strategy

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