Design Lead
2025
Where to Spend the Design
B2B
Web Design
Solar
Design-to-Code
Web Design
Design-to-Code
B2B
Solar
VECKTA's CEO had a book launching on a fixed date, and DG+ had five weeks to build the campaign around it. Three deliverables, a content load I did not control, and a WordPress site with its component library already built. I led design. The first real decision was not what to make, it was where the design effort would actually pay off.
I led creative direction from the internal case for building it through launch on the App Store in 2019. The hardest call was navigation. Clean energy readers do not browse, they go straight to their sector, so I kept a link count most mobile designers would have cut. The app ran for about two years until Wood Mackenzie fully integrated Greentech Media in 2021 and the publication stopped.
Impact
Everything shipped on the launch date. VECKTA still posts from the Canva system after the engagement ended.
team
Creative Direction: me
UI Design: me and Binh Nguyen
Prototyping: Binh Nguyen
Development: Happy Cog
Skills
Creative direction
Design strategy
Information architecture
Native App UI
Stakeholder Buy-in
Developer Handoff
team
Senior Visual Designer (me)
DG+ account and communications lead
Project manager
VECKTA's developer
Skills
Editorial Design
Information Design
Art Direction
Design Systems